In today's competitive publishing environment, a publisher's
success depends greatly on a coordinated game plan.
This is true whether the publisher is a multi-million
dollar company with thousands of titles, or an author
patiently waiting at home for their first box of books
to arrive from the printer. Publishers, self-publishing
authors, and writers seeking a publisher must employ
strategic planning techniques — develop actions and
approaches to achieve targets — to maximize the best
possible chance of achieving marketplace success.
For readers who want to take the giant step from manuscript
to marketplace, Wham! Bam! Publishing Volume I gives real-life tips for creating a "Strategic
Marketing Plan" and working within complex, confusing
and competitive publishing systems. The authors don't
sugar-coat the reality, but provide readers with proven
business techniques to apply to the business of publishing
your book.
About the Authors
Janice Phelps Williams has more than a decade of experience in publishing. She has acted as editor and/or designer on over 200 books. Her author and client list includes a New York Times best-seller, a former Olympic athlete, three professional speakers, the world's top female bodyguard, a former UPI worldwide correspondent, several prominent physicians and two alternative health experts, among others. Her clients include two winners and two finalists of Ben Franklin Awards, a Writer's Digest Self-Publishing Book Award Honorable Mention, and IPPY Award finalist, and a 2005 Best Books Winner, best African-American Fiction as well as the LA Black Book Expo Fiction winner. Her services are recommended by publishing experts Dan Poynter and John Kremer. Janice holds a BFA degree from Kent State University.
Joan E. Phelps, recently left corporate life as a public relations manager for a Fortune 500 financial services organization, where she also served as a speechwriter for executives. Joan took early retirement to freelance as a book marketing, crisis communication and PR consultant. She holds an MBA from Ashland University and a BA in Arts Management from Capital University.
Wham! Bam! Publishing by Janice M. Phelps (now Janice Phelps Williams) and Joan E. Phelps
Paperback: 136 pages
Copyright: 2004
ISBN-10: 0970637721 ISBN-13: 978-0970637727
$10.00
You'll
find lots of help in Wham! Bam! Publishing: Vol. 1
Associations
and organizations
Author’s
marketing input
Book clubs
Book signing point list
Business mission, Definition of
Categories, List of
Chain bookstores
Competition, How to check it out
Contests for writers
Digital printers
Discounts, Suggested trade
Distributors, Questions to ask of
Distributors, List of
Editorial calendars
Experts
Events information
Finding a publisher
Foreign book distributors
Fulfillment companies
Galleys
Gift marts
Helpful
information
“How to Make a Book” checklist
Independent bookstores
Issues publishers must address
Magazines
for writers
Marketing
and advertising associations
Marketing timeline
Markets, Identifying emerging
Media addresses & information
Media etiquette
Media kits, What goes in them
Museums and specialty stores
Online information
Photographs within your book
PMA co-op program
Press kit, Creating a
Press release
Press releases, Placing a
Printing quote, Info to send for a
Pro forma, What to include
Production issues
Questions publishers must ask themselves
Resources for writers
Reviewers
RFQ (printing)
Search engines
Self-publishing authors
Selling seasons
S.M.A.R.T. strategies
Store locators
Tip sheet
Title, Tips for choosing a
Top book markets
Trade discounts
Writers magazines
Writers, Steps for
Table
of Contents
Quick
Find-it Guide
About
the Authors
Preface
Introduction:
The Business of Books
Chapter
1: Business Mission
Chapter
2: Business Vision
Chapter
3: Business Objective
Chapter
4: Strategy
Chapter
5: Especially for Writers
Chapter
6: Book Design
Chapter
7: Titling Your Book
Chapter
8: Implementation
Chapter
9: Action Steps
Appendix
1: Author’s Marketing Input
Appendix
2: Additional Business Tips for Authors
Appendix
3: P.O.D. Publishing
Appendix
4:An Options for Childrens Books
Appendix
5: “How to make a book”
About
the Authors
