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Lucky Press, LLC: Celebrating 10 Years of Publishing Engaging Books for Thoughtful Readers

Wham! Bam! Publishing by Janice M. Phelps and Joan E. Phelps

The Strategic Marketing Plan for Authors and Publishers

"In today's competitive publishing environment, a publisher's success depends greatly on a coordinated game plan. This is true whether the publisher is a multi-million dollar company with thousands of titles, or an author patiently waiting at home for their first box of books to arrive from the printer. Publishers, self-publishing authors, and writers seeking a publisher must employ strategic planning techniques — develop actions and approaches to achieve targets — to maximize the best possible chance of achieving marketplace success. For readers who want to take the giant step from manuscript to marketplace, Wham! Bam! Publishing Volume I gives real-life tips for creating a "Strategic Marketing Plan" and working within complex, confusing and competitive publishing systems. The authors don't sugar-coat the reality, but provide readers with proven business techniques to apply to the business of publishing your book. An ideal and highly recommended instructive introduction...invaluable appendices..." –Midwest Book Review    

See the Table of Contents             Wham! Bam! Publishing  on Amazon

Paperback: 136 pages ISBN: 978-0970637727       $10.00

About the Authors
Janice Phelps Williams (photo at far left) has more than a decade of experience in publishing. She has acted as editor and/or designer on over 200 books. Her author and client list includes a New York Times best-seller, a former Olympic athlete, three professional speakers, the world's top female bodyguard, a former UPI worldwide correspondent, several prominent physicians and two alternative health experts, among others. Her clients include two winners and two finalists of Ben Franklin Awards, a Writer's Digest Self-Publishing Book Award Honorable Mention, and IPPY Award finalist, and a 2005 Best Books Winner, best African-American Fiction as well as the LA Black Book Expo Fiction winner. Her services are recommended by publishing experts Dan Poynter and John Kremer. Janice holds a BFA degree from Kent State University.
Visit Janice's book design and editing website: janicephelps.com. Janice is on Linked In.

Joan E. Phelps (photo on right with LP author Chris Davey) left corporate life as a public relations manager for a Fortune 500 financial services organization, where she also served as a speechwriter for executives. Joan took early retirement to freelance as a book marketing, crisis communication and PR consultant. She holds an MBA from Ashland University and a BA in Arts Management from Capital University.

Visit Joan's website, www.joanphelps.com, for info on ghostwriting, speech writing, and indexing services. Joan is on Linked In.

 

 

© 2010 Lucky Press, LLC